{"id":11751,"date":"2018-06-26T15:57:00","date_gmt":"2018-06-26T12:57:00","guid":{"rendered":"https:\/\/www.eltrade.com\/eltrade-equips-the-cosmetic-chain-the-body-shop-with-hardware-and-software\/"},"modified":"2026-06-02T12:46:38","modified_gmt":"2026-06-02T09:46:38","slug":"eltrade-equips-the-cosmetic-chain-the-body-shop-with-hardware-and-software","status":"publish","type":"post","link":"https:\/\/www.eltrade.com\/en\/eltrade-equips-the-cosmetic-chain-the-body-shop-with-hardware-and-software\/","title":{"rendered":"Eltrade equips the cosmetic chain The Body Shop with hardware and software"},"content":{"rendered":"<div class=\"product\"><div class=\"product\">\n<p class=\"wp-block-paragraph\">&#8220;Eltrade&#8221; fully equipped with hardware and software the first retail outlets in Bulgaria of the original British brand, known for its high ethics &#8211; The Body Shop. Two stores of the brand opened in June in Sofia &#8211; in The Mall and Paradise Center. The company will also offer its products through an online store specially created for the Bulgarian market.  <\/p>\n\n<p class=\"wp-block-paragraph\">A representative of the brand The Body Shop for Bulgaria is the newly established company &#8220;Mariventa&#8221;. Eltrade has been partnering with its owners for years, but on projects of their other companies, related to the popular brands Textura, Imaginarium and Duka. <\/p>\n\n<p class=\"wp-block-paragraph\">The project implemented in The Body Shop stores includes modules &#8220;Clover BOS+POS Touch&#8221;, POS terminals, customer displays, data collection modules, QlikView, &#8220;Clover Head Office&#8221;, label printers, mobile terminals, barcode scanners and others. The circle closes with the delivery of consumables &#8211; thermal paper rolls and cash books. At the request of the client, two improvements to the software have been made &#8211; for import and export of data to the parent company. The chain also develops a specific program for loyal customers using Detelina&#8217;s customer cards.   <\/p>\n\n<p class=\"wp-block-paragraph\">The Body Shop covers 3000 retail outlets in over 60 countries. Together with Aesop and Natura, it is part of the Natura &amp; Co. cosmetics group. The global beauty brand was founded in 1976 by Anita Roddick in Brighton, England. The company is a pioneer in the use of natural ingredients and strives to make a positive difference in the world by offering high-quality and natural cosmetic products produced according to ethical standards.   <\/p>\n\n<p class=\"wp-block-paragraph\">The brand launched in 2017 its largest campaign &#8220;Forever Against Animal Testing&#8221; to ban animal testing of cosmetics anywhere in the world. The initiative aims to raise over 8 million. signatures in a petition to be presented to the UN General Assembly. <\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Eltrade&#8221; fully equipped with hardware and software the first retail outlets in Bulgaria of the original British brand, known for its high ethics &#8211; The Body Shop. Two stores of the brand opened in June in Sofia &#8211; in The Mall and Paradise Center. The company will also offer its products through an online store [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-11751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/posts\/11751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/comments?post=11751"}],"version-history":[{"count":1,"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/posts\/11751\/revisions"}],"predecessor-version":[{"id":11754,"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/posts\/11751\/revisions\/11754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/media\/3318"}],"wp:attachment":[{"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/media?parent=11751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/categories?post=11751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eltrade.com\/en\/wp-json\/wp\/v2\/tags?post=11751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}