Aroma is a leading manufacturer of cosmetics and perfumery with long-standing traditions in the industry. Over 70% of the company’s production is directed to foreign markets, including the production of products under foreign brands for leading companies and large retail chains.

The company uses Eltrade systems in its seven company stores in Bulgaria. The sites have integrated commercial software “Detelina Premium” with centralized management through the “Central Office” module. POS hardware includes barcode readers and fiscal printers, POS monitor. The company also uses the EDI service for electronic data exchange.