“Eltrade” fully equipped with hardware and software the first retail outlets in Bulgaria of the original British brand, known for its high ethics – The Body Shop. Two stores of the brand opened in June in Sofia – in The Mall and Paradise Center. The company will also offer its products through an online store specially created for the Bulgarian market.
A representative of the brand The Body Shop for Bulgaria is the newly established company “Mariventa”. Eltrade has been partnering with its owners for years, but on projects of their other companies, related to the popular brands Textura, Imaginarium and Duka.
The project implemented in The Body Shop stores includes modules “Clover BOS+POS Touch”, POS terminals, customer displays, data collection modules, QlikView, “Clover Head Office”, label printers, mobile terminals, barcode scanners and others. The circle closes with the delivery of consumables – thermal paper rolls and cash books. At the request of the client, two improvements to the software have been made – for import and export of data to the parent company. The chain also develops a specific program for loyal customers using Detelina’s customer cards.
The Body Shop covers 3000 retail outlets in over 60 countries. Together with Aesop and Natura, it is part of the Natura & Co. cosmetics group. The global beauty brand was founded in 1976 by Anita Roddick in Brighton, England. The company is a pioneer in the use of natural ingredients and strives to make a positive difference in the world by offering high-quality and natural cosmetic products produced according to ethical standards.
The brand launched in 2017 its largest campaign “Forever Against Animal Testing” to ban animal testing of cosmetics anywhere in the world. The initiative aims to raise over 8 million. signatures in a petition to be presented to the UN General Assembly.
