Lafka is the undisputed leader in the convenience store channel in Bulgaria. This is shown by this year’s Shopper Trends survey of the market research agency Nielsen Bulgaria, announced Tabac Market, the owner of the chain for impulse FMCG goods. The company also pointed out that the Lafka brand is included in the TOP 10 Strongest CVS brands in Europe ranking for 2017, occupying ninth place.
This is a great success for the all-Bulgarian chain, which in just four years reached 85% brand awareness, commented Tabac Market.
“Lafka and the team behind the brand, methodologically and with great zeal, continue to surpass each of their current achievements, because the challenge of maintaining a leadership position is greater than reaching it,” the company said in a press release.
Tabac Market points out that the chain’s position on the FMCG market in Bulgaria is also due to the careful choice of commercial and corporate partners. As a partner of the company, Eltrade thanks for the evaluation and wishes Lafka increasingly higher market results.
Lafka is the first major chain of kiosks and shops in the country to offer all kinds of goods for travel, office and essential products. The company serves 300,000 customers daily in 1070 sites located in 160 settlements.
