The new children’s and baby fashion chain Cool Club opened its first stores in Bulgaria with Eltrade equipment. The brand is owned by the Polish company Smyk. In Bulgaria, it will be developed on a franchise through the company “Cool Club”, which holds the master franchise rights for the country. The first two stores have already opened their doors in the capital’s malls Sofia Ring Mall and The Mall. In the next five years, the company plans to open at least 15 Cool Club stores in the country.
Eltrade provided POS terminals, fiscal printers, barcode scanners, mobile terminals, safes, etc. for the needs of the two stores. Sales management software “Detelina Premium” plus a “Central Office” module for centralized management of retail outlets was also implemented.
The first Smyk store was opened in 1977 in Warsaw. Since 2001, the brands Cool Club (for children’s and baby fashion) and Smiki (for children’s toys) have been developed through a new company. Today, the company is present in 26 countries, owns over 470 stores, of which more than 200 are franchised and over 270 own.
